It’s likely you have heard of Pinterest. With over 10 million unique users and growing, this social media site has caught the attention of many, and consequently, more and more businesses are jumping on the bandwagon. Like Facebook or Twitter, to fully access Pinterest, you need to set up an account. Once you login, you can create virtual bulletin boards that others can see, admire, comment on and even “repin” to other boards. But is a presence on Pinterest worth your time and money? A closer look will help you decide! Continue reading →

Here at PRISM, we spend a lot of time talking about that magical acronym, ROI.  In our most recent newsletter, we reported that 68% of B2B companies in the U.S. allocate just 5% or less of their company revenue to marketing. Budgets are tight. We get that. Luckily, the digital age enables you to track and measure virtually every marketing initiative you undertake— information that translates into ROI. 
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I’ve never really been a person who is scared or someone who worries about things out of my control. My typical MO is to charge into things (sometimes too quickly!) with a positive outlook and the thought that everything will turn out fine. As I’ve aged, however, life has thrown its share of curveballs at me and I have seen caution and even fear, enter my mind more frequently.

I began running five years ago after the loss of a child late in pregnancy. My physician suggested drugs to help my insomnia, but first I decided to try running as a way of physically exhausting myself. It worked. I slowly got stronger and healthier. I kept my competitive nature under control and told myself that I was perfectly content with just running 2-3 miles a night. It was MY drug and all was good. Then, my devoted P90X, uber-motivated husband started talking about a Thanksgiving “trot” that he had done several times in Cincinnati. He claimed I could handle it, he said the exhilaration of the moment would carry me. He told me about the scores of senior citizens who do this run, so surely I could handle it, too? Right??
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