PRISM Marketing Wins Three Aster Awards for Healthcare Marketing Excellence

NEW ALBANY, OHIO– PRISM Marketing, a full-service advertising, branding, digital media and public relations agency, with offices in New Albany and Cincinnati, recently won national recognition as the recipient of three Aster Awards. Given annually, the Aster Awards recognize healthcare organizations and advertising agencies for excellence in healthcare marketing.

“I am delighted that PRISM is being honored for its outstanding work,” said PRISM’s founder and President Michelle Adams. “PRISM’s focus is on executing well planned marketing strategies for our clients. Having our work recognized nationally by our peers is a wonderful honor.”

PRISM won the following awards for their branding and design work produced on behalf of OhioHealth and Roxane Pharmaceuticals:

• Gold Award: Physician Referral Series – OhioHealth Rehabilitation Services
• Gold Award: Total Advertising Campaign – Roxane Pharmaceuticals
• Silver Award: Magazine Advertising Series – Roxane Pharmaceuticals

The Aster Awards Program, judged by a diverse panel of experts, recognizes the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Each year, the Aster Awards receives more than 3,000 entries from across the United States and Canada. A Best of Show Trophy, Judge’s Choice Awards, as well as Gold, Silver and Bronze Awards are granted to winning entries exemplifying excellence.

The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 20 years. All winners are posted on the Aster Awards website www.asterawards.com, as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

About PRISM Marketing

With offices in New Albany and Cincinnati, Ohio, PRISM Marketing is a full-service advertising, branding, digital media and public relations agency that specializes in custom results-oriented marketing strategies. PRISM provides marketing to clients across various industries, ranging from entrepreneurial start-ups to Fortune 50 companies. For more information about PRISM, go to www.prismmarketing.com.

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It doesn’t take much to notice that our society doesn’t necessarily value people as they grow old. It’s all young, hip, perfect and active. And though I enjoy and am curious about my kids’ conversations, I relish the discussions with friends in their 80s; fittingly, two of my very closest friends are part of this senior demographic. They both have lived amazing, yet very different lives; both generous to a fault, they provide daily wisdom to me in navigating my personal and professional life. They also slow me down and remind me how fast life really can flash before our eyes.

Before you know it (if you don’t already!), we will all be checking the obituaries to see who has died this week. But, my friends remind me to stay the course. Focus on what truly matters: My faith, my family and my life (in that order). Thanks to you Margi and Paula…your wisdom will always be with me to keep me young.

PRISM Marketing wins Corporate Caring Award for support of education

NEW ALBANY, OHIO–PRISM Marketing was named the winner of Columbus Business First’s 15th annual Corporate Caring Award in the small business category, for contributions made in the area of education. Business First selected PRISM based on the delivery of in-kind services―including strategic marketing and creative―on behalf of Junior Achievement of Central Ohio, Capital University and COSI. PRISM accepted the award at the Corporate Caring Awards Luncheon on April 19 at the Hyatt Regency in Columbus.

“PRISM is incredibly honored to be a Corporate Caring winner,” said Michelle Adams, PRISM President and CEO. “We are especially proud to be recognized for the work we have done for the education sector. Pro bono work that benefits our community and prepares future generations is always rewarding.”

In 2011, PRISM donated more than $150,000 of in-kind services to a wide range of other nonprofit organizations and events, including Commercial Vehicle Group’s “Classic Car, Cycle & Truck Show,” Local Matters, The McCoy Center for the Arts, Cancer Support Community Central Ohio, The New Albany Area Chamber of Commerce and the New Albany Walking Classic.

About PRISM Marketing

With offices in New Albany and Cincinnati, Ohio, PRISM Marketing is a full-service advertising, branding, digital media and public relations agency that specializes in custom results-oriented marketing strategies. PRISM provides marketing to clients across various industries, ranging from entrepreneurial start-ups to Fortune 50 companies. For more information about PRISM, go to www.prismmarketing.com.

About Columbus Business First’s Corporate Caring Awards

The Corporate Caring Awards honor exemplary companies that are creatively dedicating their resources to a variety of nonprofit organizations. Companies are honored for their charitable giving in three categories—small, medium and large businesses—and in five areas: arts, education, environment, health and human services. For more information on the Columbus Business First’s Corporate Caring Awards and a complete list of winners, go to www.bizjournals.com/columbus/feature/corporate-caring-2012.html.

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PRISM Marketing Wins Three Healthcare Advertising Awards

NEW ALBANY, OHIO– PRISM Marketing, a full-service advertising, branding, digital media and public relations agency, with offices in New Albany and Cincinnati, has earned three national recognitions for the recently concluded 29th Annual Healthcare Advertising Awards.

“I am honored that PRISM is among the winners of the most prestigious healthcare advertising awards competition,” said PRISM’s founder and President Michelle Adams. “PRISM is passionate about helping our clients connect with their target markets. Client success is always our top priority. Recognition from Healthcare Marketing is an extra bonus!”

PRISM won the following awards for their branding and design work produced on behalf of OhioHealth and Roxane Pharmaceuticals:

• Gold Award: Physician Referral Program – OhioHealth Rehab Program
• Merit Award: Single Magazine Ad – OhioHealth Sleep Services
• Merit Award: Total Advertising Campaign – Roxane Pharmaceuticals

A national panel of judges reviewed over 4,000 entries and awarded Gold, Silver, Bronze and Merit awards based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

The competition, sponsored by Healthcare Marketing Report, a leading industry publication for healthcare marketing and advertising, is the oldest, largest and most widely respected healthcare advertising awards competition in the United States. Judges for the Healthcare Advertising Awards consisted of a national panel of healthcare marketers, advertising creative directors, advertising professionals, healthcare consultants, marketing professors and the editorial board of Healthcare Marketing Report.

For a complete list of winners, please visit www.healthcareadvertising.com.

About PRISM Marketing

With offices in New Albany and Cincinnati, Ohio, PRISM Marketing is a full-service advertising, branding, digital media and public relations agency that specializes in custom results-oriented marketing strategies. PRISM provides marketing to clients across various industries, ranging from entrepreneurial start-ups to Fortune 50 companies. For more information about PRISM, go to www.prismmarketing.com.

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FOR IMMEDIATE RELEASE

PRISM Marketing Appoints New Senior VP and Partner to Spearhead Cincinnati Operations

New Albany, Ohio–PRISM Marketing announces the appointment of Jim Foley as Senior Vice President and Partner. Foley will lead Columbus-based PRISM Marketing’s continued growth and expansion plans within the Southwest Ohio and Tri-State markets. Foley will provide executive leadership, working closely with PRISM’s founder and President Michelle Adams, to develop strategic initiatives and continue growing the organization.

“I am delighted to have Jim on board,” said Adams. “His extensive experience in senior business and marketing roles will allow him to be an effective and collaborative resource to PRISM’s Greater Cincinnati client base. Jim’s expertise will undoubtedly deepen our relationships with current clients and open doors to new ones.”

Formerly the Vice President of Marketing and Business Development at PIVOTek LLC in Cincinnati, Foley’s marketing experience includes major projects for the healthcare, higher education, consumer products and hospitality industries throughout the U.S. Prior to his work with PIVOTek, Foley was Managing Director at Tier 1 Performance Solutions in Cincinnati, where he created successful internal initiative brand strategies with Petco, Henry Schein, Futurestep and Hobsons.

Foley is a native of Cincinnati and a graduate of Xavier University. He is married with five children and currently resides in West Chester, Ohio.

About PRISM Marketing With offices in New Albany and Cincinnati, Ohio, PRISM Marketing is a full-service advertising, branding, digital media and public relations agency that specializes in custom results-oriented marketing strategies. PRISM provides marketing to clients across various industries, ranging from entrepreneurial start-ups to Fortune 50 companies. For more information about PRISM, go to www.prismmarketing.com.