PRISM Marketing Communications Hires Shrieves to Help Grow
February 28, 2008, New Albany, Ohio- There comes a time in the life of many businesses when it strives to get "there." For Michelle Adams, President and Chief Executive Officer of PRISM Marketing Communications in New Albany, Ohio, "there" was growing her successful 14-year old advertising agency.
The solution came, as do most of life's answers, when she least expected it. In the fall of 2007, Adams' longtime mentor and friend Paula Spence, former Vice Chairwoman of HMS Partners (now Ten United), connected her with Lenere Shrieves, who was the Vice President of Human Resources, at SBC Advertising, a role she had filled for nine years. The two met to discuss Shrieves' search for a new career in advertising where she could help an agency grow using her vast experience in the industry. Shrieves had held numerous agency roles prior to SBC, including Corporate Vice President, Agency Resources at HMS Partners for 14 years as well as new business development, public relations, human resources, account services, and media relations.
While Adams had been on a journey for more than five years to find the right person to fill a business development role, meeting Shrieves opened her eyes to creating a new position at PRISM. "My biggest struggle had been finding someone in the advertising industry who would not require significant training or someone who came from a large company and was accustomed to a high level infrastructure that we don't have. Lenere possessed the experience, perspective, relationships and knowledge base, which was more than I could have dreamed of."
While pursued by numerous agencies and organizations, Shrieves quickly noticed that only PRISM was focused on growth. "I wanted to stay in the agency world. I saw Michelle's vision and knew I could help," said Shrieves. In addition, having served the industry in human resources, public relations, client services and media, Shrieves saw this as an incredible opportunity to take what she'd done and meld it into one job.
In December 2007, Shrieves joined PRISM as Vice President/Chief Operating Officer. "It's only been a few weeks, but Lenere motivates me with a new level of energy. I want to impress her and am so honored to have her with us," said Adams.
So far, Shrieves has focused on new business development. She's also spent time with each employee to help guide the agency's organization. "I'm a people person; that's my greatest strength. Without people we don't have anything." Shrieves' goal is to grow the agency and promote the staff in place.
Based in New Albany, Ohio, PRISM Marketing Communications is a full-service advertising, branding, online marketing, and public relations agency that specializes in custom results-oriented marketing strategies. PRISM provides marketing to clients across various industries, ranging from entrepreneurial start-ups to Fortune 50 companies. For more information about PRISM, go to www.prismmarketing.com.
