January 5, 2010, New Albany, Ohio- Commercial Vehicle Group, client of PRISM Marketing Communications and a nearby New Albany neighbor, was recently recognized for its new office space in the Columbus Business First. Along with four other central Ohio businesses, CVG's innovative space was highlighted for its modern design and interior brand experience.
The 79,000-square-foot corporate office and research and development facility was a collaborative project in which PRISM helped CVG portray its "world-class" brand strategy in a reflective and striking office space. PRISM and CVG's partnership began in 2006 to develop the company's initial marketing strategy and brand standards. A successful endeavor, it only made sense to continue the relationship when it came time to brand the new office. General Theming Contractors, a full-service design studio that creates innovative interiors for top-level retail stores nationwide, was also brought on board to assist in strategic and visual planning and handle execution of the vision.
PRISM President Michelle Adams reflected on the office branding exercise: "As a full-service agency, we believe in the power of integrated marketing and were thrilled to be a part of CVG's new office planning. It was a great experience to partner with companies – both leaders in their industries – who understand the value of branding. CVG's remarkable space is a testament to that."
The modern look and feel of the new space is similar to that of the company's commercial vehicle system solutions for the heavy duty truck, construction, agricultural, industrial, marines, and specialty industries. Truck cabs and simulators in the entryway serve a practical purpose as well provide inspiring decoration. Details like glass-etched branding statements and curved graphics walls display the company's philosophy and remind workers and guests of the importance of integrity and teamwork. With an eye toward the future and continual improvement, the sky walk, high ceilings, and elevated views speak volumes about this leading business's high standards.
The entire article, Cool office spaces turning up in lots of places, can be found at bizjournals.com.
Commercial Vehicle Group, Inc. is a leading global supplier of fully integrated cab-related system solutions for the global commercial vehicle market, which includes the heavy-duty truck market, the construction and agriculture markets and the specialty and military transportation markets. CVG's products include suspension seat systems, interior trim systems (including instrument and door panels, headliners, cabinetry, molded products and floor systems), cab structures and components, mirrors, wiper systems, electronic wiring harness assemblies and controls and switches.
Based in Columbus, Ohio, General Theming Contractors is a high level, full-service design studio, specializing in visual communications and merchandising. GTC offers a vast range of services from graphic design to engineering and product fabrication for nationally acclaimed and known companies, including Abercrombie & Fitch, AT&T Wireless, Bed Bath & Beyond, McDonald's, Meijer, Victoria's Secret, Walt Disney World, and more. For more information about GTC and the HP Scitex digital screen printer, go to www.theming.net.
Based in New Albany, Ohio, PRISM Marketing Communications is a full-service advertising, branding, online marketing, and public relations agency that specializes in custom results-oriented marketing strategies. PRISM provides marketing to clients across various industries, ranging from entrepreneurial start-ups to Fortune 50 companies. For more information about PRISM, go to www.prismmarketing.com.
