A/B Testing Evaluating the visitor's response to two different Web pages, two different PPC Ads, or other online marketing options in order to choose the one that performs best or receives the best response.
Analytics A tool that we use to analyze your site. Currently, we are lovin' Google's Analytics that help us evaluate the PPC campaigns and the organic campaigns.
Average Position The average placement of a PPC Ad or your organic Web site listing on the SERP, from top to bottom.
Average Visit Length (Engagement) The average length of time that a visitor spends on your Web site.
Baseline Analysis A PRISM product that can show you initially how the search engines and, more importantly, your customers see your Web site.
Bid Price (for Pay Per Click Ads) The highest price that you are willing to pay for a Click-Through of your Ad. This can be one of the factors that determine how high or low on the page the ad will appear (average position).
Blogs A frequently updated online journal or diary, often hosted on a third party site.
Bounce Rate The percentage of Web site visitors who arrive at a Web site entry page, then leave without going to any other pages on the site.
CPC (Cost Per Click) This equates to how much an ad will cost every time it is clicked. Normally varies on bid price and the competition for the keyword that displays your ad.
CTR (Click Through Rate) This is a percentage found by dividing the number of clicks your ad receives by the amount of times it is displayed in the Paid Ad section of the SERP.
Content Network Targeting Another option on Google's PPC campaigns that PRISM can help you prepare to put your ad on Web pages that have space for "Ads by Google." These Web pages are relevant to the keywords in your PPC campaign.
Conversion The percentage of people getting to a certain place on your Web site (i.e. a case study or a contact page). This helps you to see if your Web site is reaching certain goals.
Description Tags The meta description is what Google and other search engines use to provide an accurate description of your site. It is in the heading of each Web page and is not seen by a visitor to your site.
Electronic Names The e-mails and contact information collected online. This is what you collect when you to run a marketing campaign when visitors sign-up for an e-newsletter, whitepaper, webcast, or other download from your site.
Engagement in Site The amount of time that a visitor stays on the targeted page of a certain Web site.
Forums A site that is set up specifically for the discussion of a certain topic accessible via the Internet.
H1 Tags These are the headings in the content of your site. A visitor to your site will not know if your headings are H1 tags or not, but these are used to give the search engine crawlers information about the content of your site.
Impressions These are how many times your particular PPC Ad is viewed by visitors to a the search engine results page (SERP).
Indexing (by Google,Yahoo, and other search engines) This number shows how many pages are "seen" by the particular search engine. This allows your pages to be orgainically listed on the SERP.
In-links These are the links that come from other sites that point to your site.
Keywords/Keyword Phrases The words and phrases that describe your business and business' products. These are words that are used by Internet visitors to "find" your Web site either organically or through PPC.
Landing Pages Web pages with unique links created to test the effectiveness of an advertisement or campaign. The ad would feature a URL that is used only with this ad or campaign. Tracking the number of visitors to this URL would show how many people viewed the Web page because they clicked on your ad.
Multivariate Testing Evaluating the visitor's response to more than two different Web page designs, PPC Ads, or other online marketing options in order to choose the one that performs best, or gets the best response or engagement.
Organic Results The results on any search engine that do not include sponsored links. These are usually the results that are listed in the main part of the page (SERP).
Out-links The links from your Web site to other sites outside of your URL.
PPC (Pay Per Click) Advertisements on Web sites that require you to pay a set price depending on how many click throughs the ad receives.
Paid Ads Any advertisement for which you pay. These can be on Google search engine results pages (SERP), a banner ad displayed on a relevant Web site, or any other online form of advertisement for which you pay.
Referral Site A site that refers people to your site and provides you with an in-link.
Robots.txt A file that allows the search engines know which Web pages on your Web site to "crawl."
SEM (Search Engine Marketing) What we can do for you! This is a service we offer that helps to market your brand in the online world.
SEO (Search Engine Optimization) This helps to optimize your Web pages so that your site can be found by people using search engines.
SERP (Search Engine Results Page) A page that contains results of a specific search, usually through using Google, Yahoo!, and other search engines.
Search Engine Submission The process of letting the search engine, such as Google, know that your site is complete and ready for it to "crawl." Your Web site developer should do this for you.
Title Relevancy This is a measure of how relevant your title tags are to the content of your Web page.
Title Tags The tags on each page of a Web site that are seen in the top of the window title bar.
Unique Visitors An analytic that shows how many visitors are coming to your Web site, not including those visitors that have already been to the site.
URL (Uniform Resource Locator) The global address for items found on the Web.
Validation Errors A measure that allows the Web developers to see if their pages follow the World Wide Web Consortium guidelines for markup language. More importantly, the search engines can stop "crawling" your site if they encounter a validation error.
Web Crawler An automated program that browses the Web looking at the content of each page and ranking it in a directory (like a phone book) for the keywords associated with each page.
XML Site Map A sitemap that is written in eXtensible markup language by your Web site developer that can then be submitted to search engines to have the site be "crawled" more easily.
