Renadyl

Helping People with CKD Live a Better Life

Services: Website Design & Development; Content Marketing; Email Campaigns; Social Media Campaigns (SMM); Paid Search; Digital Advertising; Influencer Promotions

The Challenge

Kibow Biotech is a biotechnology company founded in 1997, based in suburban Philadelphia and specializing in the development and commercialization of scientifically formulated and clinically-tested probiotic dietary supplements.

Their vision is to advance the welfare of people globally by providing superior probiotic supplements. And they are doing just that with Renadyl™, the first and only natural probiotic dietary supplement of its kind – specifically formulated to help support and maintain healthy kidney function.

When Mike Kane, Executive Vice President of Kibow Biotech, took on the role of leading the growth of Renadyl, he partnered with PRISM because he knows us. We’ve worked with him when he was a brand manager at Procter & Gamble.

Mike is now on his own mission to help every person living with chronic kidney disease (CKD) to live a better life by making Renadyl part of their healthy routine. And we’re honored to join him.

The Solution

We’ve launched a multi-faceted effort – a new website, content marketing, email and social media campaigns, paid search, digital advertising, and influencer promotions – to ensure every patient living with CKD, their caregivers, those at risk, and healthcare providers themselves, know about Renadyl: what it is, how it’s made, how it works, its benefits to kidney health, its impact on life quality, and so much more.

We’re debunking myths about CKD. We’re educating. And we’re sharing success stories of those who chose to make Renadyl part of their health routine. We’re helping people write their own CKD story.