Safecor Health

Aligning Purpose with Practice

Services: Market Research (employee surveys and leadership interviews); Leadership Workshop; Internal Campaigns & Employee Engagement; Website Design & Development; Email Campaigns; Social Media Campaigns

The Challenge

For more than 40 years, Safecor Health has been the national leader in unit-dose repackaging, serving more than 1,000 hospitals nationally. In fact, they partner with health systems, hospitals, clinics, rehabilitation centers, and other healthcare organizations to develop and provide solutions related to almost all aspects of the supply chain, packaging, repackaging, logistics, and delivery of unit-dose medicines. The work they do is tedious and important, saving pharmacists and clinicians valuable time that can be spent helping patients.

Under new leadership with CEO Mark Saxon, Safecor wanted to enhance their work culture and their bottom line. They desired to align purpose with practice, by clearly defining, communicating, and operationalizing their agreed-upon purpose, vision, and values.

PRISM understands both our greater purpose and our business objectives, and they make sure our marketing addresses both.

— Mark Saxon, CEO

The Solution

To best understand leaders’ and employees’ individual and shared ideas about Safecor’s current and desired purpose, vision, and values, we conducted interviews, surveys, and workshops. Together, we uncovered where they are, and where they want to be.

Using internal (employee and leadership interviews and survey) data, new purpose, vision, and value statements were crafted, revised, and refined some more. Then, we got busy communicating and operationalizing them internally and externally.

The Results

Safecor’s purpose, vision, and values permeate all internal and external communication efforts. Their values adorn the walls of their common workspaces, but more importantly, they are lived in their daily actions with each other and their partners. Their renewed purpose has been instrumental in cultivating a positive work culture where the very nature of the work demands following all quality and regulatory standards… always. And as supported in research, leading with purpose and living their values, has been good for business, too.