Sta-Green Perfect Potting Mix

Telling the "lighter, cleaner, easier" story

As we supported the rollout of a new lawn and garden product – Sta-Green’s Perfect Potting Mix – on, we needed engaging, creative ways to show its unique benefits. We told the story behind the product, focusing on the significance of Profile Product’s HydraFiber® technology, to explain why this product is, indeed, “perfect.” Since launching the page, which we received an award from the Internet Advertising Competition for building, the product has an average review of 4.5/5 stars with 292 total reviews.