In the lead-up to this milestone, Two Labs had the opportunity to celebrate their two decades of success. But they were more interested in putting the spotlight on others who had made a difference in the industry.
After developing concepts that included ideas for messaging, creative, hashtags, and more, PRISM got to gathering stories from Two Labs’ employees, clients, and partners.
We used these stories to create a series of social media posts and images, as well as a landing page on the Two Labs site that collected the stories – 20 of them, of course.
This campaign had a dramatic effect on Two Labs’ social media, as “Let’s Hear It” posts gained more than 3x the usual number of impressions.
They also received 4x the normal number of engagements, boosted engagement rates by a third, increased post shares by a factor of 10, and skyrocketed the number of comments by nearly 300%.