PRISM is excited to announce our campaign “Get on the Right Path to Market Success” for Two Labs won an award for Outstanding Achievement in Internet Advertising from the 2021 Internet Advertising Competition. A long-time client of PRISM, Two Labs engaged PRISM to run an integrated digital advertising campaign to promote their pharmaceutical solutions with …
PRISM is excited to announce our video for Clearblue (a P&G brand) won the Best Health Care Online Ad from the 2020 Internet Advertising Competition. Clearblue engaged PRISM to help with the promotion of their new pregnancy test, the Flip & Click, which is the first pregnancy test marketed towards women not intending to get …
For PRISM’s 25th anniversary, founder Michelle Adams looks back through the years with stories, tips, and lessons to help new businesses grow and industry veterans thrive. Keep up with all of our posts on LinkedIn. _ I’ve always been a people person. I see this about myself more and more every day. I used to …
For PRISM’s 25th anniversary, founder Michelle Adams looks back through the years with stories, tips, and lessons to help new businesses grow and industry veterans thrive. Keep up with all of our posts on LinkedIn. _ When I first got into this business 30 years ago there was something called retainers. They were an agreement that …
For PRISM’s 25th anniversary, founder Michelle Adams looks back through the years with stories, tips, and lessons to help new businesses grow and industry veterans thrive. Keep up with all of our posts on LinkedIn. As PRISM begins our 25th year in business, I thought it would be interesting and useful to reflect back …
How do we describe brands? Smart. Elegant. Innovative. Hip. Adventurous. Cool. Basically, we use the same words we use to describe people. And I think, in a certain way, we relate to brands in a similar way we do people. It’s why we feel so betrayed when a favorite brand of ours does something stupid …
Several times a year we have a marketing advisory board that meets to discuss different topics related to marketing and business. For our meeting this year we were all set to discuss yearly marketing planning activities, getting ourselves ready for the year ahead. I had just finished a book, Measure What Matters by John Doerr, …
Great ideas are everywhere right? They are, for sure – and for brands, the challenge is cutting through it all to be heard. There’s a lot of noise out there, and a lot of great brands vying for our attention. To be heard – to get the attention you need to be successful – is …
I remember the day clearly still today. I was sitting in my living room reading the People on the Move section of Business First. I read it religiously, always hoping to find a new prospect to call on. There he was: Jim Martin, recently hired as vice president of marketing at Cardinal Health. I decided …
Yes, 20 years ago, two men encouraged me, at just 26 years old, to start my business. I wasn’t interested. But they persisted. It took them quite a bit of convincing, but eventually they won and I founded PRISM. The first champion was my former boss and dear friend, Don Fovel. Don believed in me …
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