And there he was in Business First
I remember the day clearly still today. I was sitting in my living room reading the People on the Move section of Business First. I read it religiously, always hoping to find a new prospect to call on. There he was: Jim Martin, recently hired as vice president of marketing at Cardinal Health. I decided […]
It Started with Two Men
Yes, 20 years ago, two men encouraged me, at just 26 years old, to start my business. I wasn’t interested. But they persisted. It took them quite a bit of convincing, but eventually they won and I founded PRISM. The first champion was my former boss and dear friend, Don Fovel. Don believed in me […]
20 Years and Counting at PRISM! Michelle Reminisces and Shares Her Gratitude
When President and Founder Michelle Adams launched PRISM Marketing in 1995, she knew her business was up against a market of long-established giants. But bigger doesn’t always mean better. Adams thought a team of talented people with a different, creative approach to marketing and advertising could succeed. She was right. During the past 20 years, […]
PRISM Recognized for Healthcare Marketing Campaigns
NEW ALBANY, OHIO–PRISM Marketing is proud to bring home three awards from the Healthcare Advertising Awards (HAA) for its work with OhioHealth Sleep Services. Competing among nearly 4,000 entries, PRISM Marketing earned two bronze awards for its work to create a radio advertising series and total advertising without TV as well as a merit award […]
Why CMOs Never Last – and What We Can Do As Marketers
I couldn’t help but pick up the July-August 2017 issue of Harvard Business Reviewregarding the revolving door of the Chief Marketing Officer within the C-suite. Its premise is simple: 80 percent of CEOs are unhappy with their CMOs because their job descriptions/roles have been poorly designed. I get it. I’ve seen so many marketing organizations operate as […]