prism

20 Years and Counting at PRISM! Michelle Reminisces and Shares Her Gratitude

When President and Founder Michelle Adams launched PRISM Marketing in 1995, she knew her business was up against a market of long-established giants. But bigger doesn’t always mean better. Adams thought a team of talented people with a different, creative approach to marketing and advertising could succeed. She was right. During the past 20 years, …

20 Years and Counting at PRISM! Michelle Reminisces and Shares Her Gratitude Read More »

Why CMOs Never Last – and What We Can Do As Marketers

I couldn’t help but pick up the July-August 2017 issue of Harvard Business Reviewregarding the revolving door of the Chief Marketing Officer within the C-suite. Its premise is simple: 80 percent of CEOs are unhappy with their CMOs because their job descriptions/roles have been poorly designed. I get it. I’ve seen so many marketing organizations operate as …

Why CMOs Never Last – and What We Can Do As Marketers Read More »